Lots of guys do yoga, but still more women go to the classes. I do yoga at home and at studios. I’ve been doing yoga for about 10 
years. The fact is I’m usually one of the 10 percent or so of men in any yoga class I attend.This is good news for studios; there is a vast available market of yoga students. Yoga is on the rise; studios have an excellent business prospect further catering to guys.Attracting guys to yoga classes doesn’t mean you’ll alienate women.Think about including some or all of the following into a couple classes each month.After the 7 tips, I set out ways for you to publicize so that men will learn about these classes.
1. Check out Budokon – an exercise program blending yoga and martial arts. The Budokon DVDs will definitely inspire ideas for your yoga classes, and maybe inspire you to take Budokon instruction for certification.
2. Include resistance training in your yoga classes.
3. Read yoga books catering to men for ideas about yoga routines for men.
4. Watch “yoga for men” DVDs.
5. Design yoga routines that train for specific sports.
6. Incorporate lots of power poses in your yoga programs.
7. If you offer yoga vacations, visit locations and incorporate activities men will enjoy.
The following are tips to spreading the word about your new yoga routines catering to men.
1. Offer referral fees is an incredible method to motivate your existing students to promote for you.
2. Advertise the fact many top-performing male athletes do yoga. Investigate some facts, figures, and results and then include this information in your marketing materials – whether on your blog, website, brochures, etc.
3. Promote yoga’s health benefits for men. Study men-specific benefits so the information will resonate with men.
4. Incorporate the above 3 points into all your marketing methods – whether you blog, have a website, advertise in printed materials, give out generous referral fees, etc.
Yoga benefits men and women equally. It’s a method of exercise and a lifestyle that can and does appeal to everyone. It seems to me that more women doing yoga is a promotion issue.I recognize yoga businesses are reluctant to cater to men because men don’t attend. However, if men attended, then more classes would cater to men, and thus in turn attract more men. There is a massive business opportunity in getting men to your studio.
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